In short
- We use your data to deliver your order, look after you as a customer, and meet legal duties such as tax records.
- Card payments are handled by PayPal and similar providers. We never see or store your full card number.
- We never sell your data. We share it only with the delivery, payment, analytics and professional providers listed in section 6.
- You can opt out of marketing at any time, and you can ask us to access, correct or delete your data.
- We reply to data requests within one month. You can also complain to the ICO.
This summary is a guide. The full wording below is what applies.
01Who we are
Azar Rugs Ltd (“we”, “us”) is the data controller for the personal data described here. That means we decide why and how it is used. We are a company registered in England and Wales (no. 17212395) and are registered with the Information Commissioner's Office (ICO), registration number ZC203800.
- Address
- Office 7, 35-37 Ludgate Hill, London, EC4M 7JN, United Kingdom
- Privacy contact
- info@azarrugs.co.uk
- Telephone
- 020 3002 7660
We have not appointed a Data Protection Officer because the law does not require one for our size and activities. The contact above handles all privacy questions and requests. This policy covers our website, and the personal data you give us by email, telephone, WhatsApp, in writing, or when you buy from us, book a service or visit our office.
02What personal data we collect
We collect only what we need. The table shows what, and where it comes from.
| Type of data | Examples | Where it comes from |
|---|---|---|
| Identity and contact | Name, email address, telephone number, delivery and billing addresses, company name and VAT number for trade customers | You, when you order, register, enquire or book |
| Account | Login details, order history, saved addresses. If you choose “Sign in with Google”, the name and email Google shares with us | You, and Google if you use it |
| Orders and payments | What you bought, price, delivery details, payment status, and the last four digits and type of card. We do not receive or store your full card number | You, and our payment providers |
| Service and bespoke projects | Photographs of your rug or room, dimensions, design preferences, collection address and times, notes about condition | You |
| Communications | Messages you send by email, our forms, telephone or WhatsApp (including your number and display name), and calendar bookings | You |
| Marketing preferences | Newsletter subscription, whether you opted in, and your choices | You |
| Reviews | Reviews and ratings you post on Trustpilot or Google, or give us directly | You, through those platforms |
| Technical and usage | IP address, device and browser type, pages viewed, how you arrived at the site, approximate location, and interaction data such as clicks and scrolling | Your device, through cookies and similar technologies (see section 5) |
The saved items (wishlist) and light or dark theme choice are stored in your own browser. They are not sent to us. We do not ask for, and do not intend to collect, special category data (such as health or ethnic origin) or criminal convictions data.
03How and why we use your data
The law requires us to have a “lawful basis” for each use of personal data. These are ours.
| What we do | Lawful basis |
|---|---|
| Take, process and deliver your order, collect payment, handle returns, refunds and guarantee claims, and carry out cleaning, restoration or bespoke work | Contract (or steps you ask for before one) |
| Answer your questions, give quotes, arrange consultations and look after you as a customer | Contract, or legitimate interests in running a responsive business |
| Keep tax, VAT, accounting and other records the law requires, and respond to authorities | Legal obligation |
| Prevent fraud, keep the website and systems secure, and establish or defend legal claims | Legitimate interests (we balance them against your rights and keep the data used to what is needed) |
| Measure how the website is used, improve it, and measure the results of our advertising, using analytics and advertising technologies | Consent, where the law requires it for cookies and similar technologies |
| Send our newsletter and marketing emails | Consent, or, for existing customers, our legitimate interest in telling them about similar products (“soft opt-in”), always with an easy way to opt out |
| Invite you to review us | Consent (for example Google Customer Reviews opt-in) or legitimate interests |
We do not make decisions about you using only automated means that have legal or similarly significant effects. Our payment providers run their own fraud checks; if a payment is declined you can ask us to review it.
04Marketing and your choices
We send newsletters and offers by email only if you have subscribed, or if you are an existing customer and we are promoting similar products, and every email has an unsubscribe link. We use MailPoet, installed on our own website, to manage subscriptions.
- Opt out at any time by using the link in any email, or by writing to info@azarrugs.co.uk. We then keep only your email address on a suppression list, so we do not email you again by mistake.
- We never sell your personal data, and we do not share it with other businesses for their own marketing.
- Service messages (order confirmations, delivery updates, replies to your enquiries) are not marketing and are sent as part of fulfilling your order or request.
- You can also manage tracking and advertising choices on our Data Preferences page.
05Cookies and similar technologies
Our website uses cookies and similar tools (such as browser storage) to make the basket and checkout work, to keep your preferences, and, in some cases, to understand how the site is used and to measure advertising. Strictly necessary ones are always used; others are optional and you can refuse them. Our Cookie Policy lists each one, who sets it and how long it lasts, and explains how to control them.
Two tools deserve a plain mention. Microsoft Clarity records how visitors use pages (clicks, scrolling, mouse movement and page views) to help us find problems in the site; by default it masks sensitive fields such as passwords and payment details. Google Analytics reports aggregated information about visits.
06Who we share your data with
We share personal data only with the organisations below, and only as far as needed. Where they act on our instructions they are our processors and are bound by contract; where they decide for themselves how to use data, they are independent controllers with their own privacy notices.
| Who | Why |
|---|---|
| PayPal (including card processing, Apple Pay and Google Pay), and Klarna if you choose it | To take payment, prevent fraud, and provide any instalment or pay-later option you select. They act as independent controllers for their own purposes. |
| Couriers and carriers, such as DHL Express and FedEx, and our own London couriers | To deliver, collect and return rugs. They receive your name, address, telephone number and email. |
| Google (Analytics, Ads, Merchant Center, Customer Reviews, Calendar, Sign-In, Fonts, Maps) | Site analytics, advertising measurement, product listings, review invitations, appointment booking, optional sign-in, and loading fonts and maps. |
| Microsoft (Clarity) | To understand how visitors use the site. |
| To measure the results of Pinterest advertising and to provide Pinterest “Save” features. | |
| Trustpilot | To display reviews and, where we invite you to review, to send the invitation. |
| WhatsApp (Meta) | If you message us on WhatsApp, the message and your number pass through WhatsApp under its terms. |
| Website hosting, security and email services | To host and protect the website and deliver our email. They process data only for us. |
| Accountants, lawyers, insurers and other professional advisers | To keep our accounts, give legal advice, and insure items in our care. |
| HMRC, courts, police and other authorities | Where the law requires or allows. |
If we ever sell or restructure the business, personal data may pass to the new owner, who must use it as described in this policy.
07Transfers outside the UK
Some providers above are based in, or use servers in, other countries, including the United States. When personal data leaves the UK we make sure it is protected by one of the safeguards UK law allows: the destination is covered by UK adequacy regulations (this includes the European Economic Area and, for certified organisations, the UK-US Data Bridge), or we rely on the UK International Data Transfer Agreement or the UK Addendum to the EU standard contractual clauses. You can ask us for more detail by writing to info@azarrugs.co.uk.
08How long we keep your data
We keep personal data only as long as we need it for the reasons we collected it, then delete or anonymise it.
| Data | Kept for |
|---|---|
| Orders, invoices and payment records | At least six years from the end of the financial year, as tax and company law require. This also covers our 5-year guarantee. |
| Customer account | Until you ask us to close it, subject to the records above |
| Enquiries and quotes that did not become an order | Up to 24 months after our last contact |
| Bespoke and service project materials (photographs, briefs) | With the order record |
| Newsletter subscription | Until you unsubscribe, then a minimal suppression record |
| Complaints | Six years after the complaint is closed |
| Analytics and advertising data | As set by the tool, and kept as short as practical (see the Cookie Policy for cookie lifetimes) |
| Security and login-protection logs | A short period, normally weeks to a few months |
09Your rights
Under UK data protection law you have these rights. They are free to use. We reply within one month (we may extend that by up to two further months for complex requests, and will tell you why).
Access
Ask for a copy of the personal data we hold about you, and how we use it.
Correction
Ask us to fix data that is wrong or incomplete.
Erasure
Ask us to delete your data. We cannot always do so, for example where the law requires us to keep invoices.
Restriction
Ask us to pause using your data while an issue is resolved.
Portability
Ask for data you gave us in a common, machine-readable format, where we use it under contract or consent.
Objection
Object to uses based on legitimate interests. You can object to direct marketing at any time, and we must stop.
Withdraw consent
Where we rely on consent, you can withdraw it at any time. It does not affect earlier use.
Automated decisions
Not to be subject to solely automated decisions with legal or similar effect. We do not make them.
To use any right, email info@azarrugs.co.uk or use the ready-made requests on our Data Preferences page. We may need to check your identity first so that nobody else can obtain your data.
10Keeping your data safe
- The website uses HTTPS (TLS encryption) for every page, and payments are handled by PCI-compliant providers; card numbers do not touch our servers.
- Access to personal data is limited to people who need it, and our admin areas are protected with login security, including brute-force protection.
- Our suppliers are chosen with care and bound by data protection terms.
- If a personal data breach is likely to put you at risk, we will tell you without undue delay, and report it to the ICO within 72 hours where the law requires.
No online service is perfectly secure. Please choose a strong, unique password for any account, and be cautious of emails or messages that pretend to be from us.
11Children
Our website and services are for adults. We do not knowingly collect personal data from anyone under 18 and do not offer services directly to children. If you think a child has given us data, tell us and we will delete it.
12Concerns and complaints
If you have a concern about how we use your data, please tell us first at info@azarrugs.co.uk. We will acknowledge your complaint within 30 days, look into it without undue delay, and tell you the outcome.
You also have the right to complain to the Information Commissioner's Office, whether or not you have contacted us first: ico.org.uk/make-a-complaint, helpline 0303 123 1113, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.
13Changes to this policy
We review this policy regularly and will update it if our practices or the law change. The date at the top shows when it last changed. If we make a material change we will tell you, for example by a notice on the website or an email. Other documents that apply to you are our Terms & Conditions, Cookie Policy and Legal Notice.
Questions about this document?
Write to us and a person will reply. We answer legal and data requests as quickly as we can, and always within the time the law allows.
Azar Rugs LtdOffice 7, 35-37 Ludgate Hill, London, EC4M 7JN, United Kingdom