Azar Rugs London is the international home of Azar Rugs, established to bring exceptional heritage craftsmanship, thoughtful design, and enduring luxury to a global audience.
Based in London, one of the world's leading capitals for culture, design, and commerce, we connect the enduring beauty of rug artistry with the needs of contemporary living.
We believe a rug is far more than a floor covering. It defines a room, adds warmth, character, and luxury through texture, colour, and craftsmanship. Every piece in our collection is curated with an uncompromising focus on quality and aesthetic value.
The name Azar evokes ideas of light, warmth, and vitality. These qualities reflect our philosophy: creating welcoming, distinctive, and enduring interior spaces.
Azar embodies our commitment to authenticity and exceptional quality. It represents the meeting of heritage weaving and contemporary design.
Most rug companies sell you a rug and stop there. We stay with the rug — and with you — for the whole of its life.
Choosing a rug, having one woven to your own design, washing it, repairing it — across most of the market those are four separate companies, four different standards, and nobody who actually knows your piece. At Azar Rugs London they are one team and one record. Buy a hand-knotted or machine-made rug from us today, and years from now the same atelier is the one that cleans, re-fringes and restores it.
That single point of responsibility is why clients come back to us for their second and third rug, and why we can stand behind a piece long after the invoice is settled.
Timeless Oriental-inspired classics and contemporary abstract designs. Hand-knotted heirlooms and precision machine-made rugs. Runners, room-size pieces and custom dimensions. One collection that answers a first flat and a finished family home alike — see the full rug collection.
Your size. Your colours. Your design. Your fibres. Our bespoke service turns an awkward alcove or an exact colour brief into a rug woven for that room and no other — with digital renders, scale drawings and physical yarn samples approved before a single knot is tied. Start a bespoke commission.
Do not just choose a rug — choose the right rug. Send us a photograph of your space with its dimensions and we come back with sizes that genuinely work, colours that sit with what you already own, and two or three honest options. Free, unhurried, no obligation. Share your room with us.
We buy and commission straight from the weavers and the mill — no importer, no distributor, no gallery mark-up stacked in between. It is why a rug of the same knot count, wool and finish reaches your floor for meaningfully less here, and why we can answer any question about how it was made.
Material, origin, technique and knot density stated plainly on every listing — never guessed at. A Certificate of Authenticity with every handmade piece, a 5-year guarantee on the weave, and a UK-registered company behind it: company number, VAT and ICO registration all published openly further down this page.
A good rug is a thirty-year purchase, so we never treat delivery as the end of it. Every rug we sell keeps lifetime access to our care studio — professional washing, moth treatment, fringe and edge repair, full reweaving — with priority booking and honest advice for as long as you own the piece.
To inspire and enrich interiors around the world through timeless craftsmanship, exceptional quality, and an uncompromising commitment to beauty, elegance, and authenticity.
To enrich living spaces through carefully curated collections, exceptional craftsmanship, and personalised white-glove service, helping clients create distinctive homes.
The foundation behind every rug we weave and deliver.
Honouring artistic heritage, skilled craftsmanship, and enduring value.
Combining natural beauty, durability, and exceptional workmanship.
Building long-term relationships through honesty, transparency, and UK registration.
Harmonizing traditional weaving artistry with contemporary modern living.
Tailored design consultations for confident, informed interior decisions.
Collaborate with our studio to specify exact sizing, pile height, pattern, and fibre. Artisan loomed to your exact floor requirements.
Commission a Rug →
Explore our curated advice for anchoring living rooms, softening bedrooms, and pairing runners for high-traffic hallway spaces.
Explore Collection →Registered Address: Office 7, 35-37 Ludgate Hill, London, EC4M 7JN, United Kingdom
Company Number: 17212395 (England & Wales)
VAT Number: GB 523 6617 93
ICO Data Register: ZC203800
Direct Email: info@azarrugs.co.uk
